3 Ways to Turn Around Falling Website Traffic

A website can be a valuable asset for businesses and individuals alike. However, even the most successful websites can experience a decline in traffic. When this happens, it can be frustrating and challenging to know what to do to turn things around. In this blog post, we’ll explore three ways to turn around falling website traffic.

  1. Improve Your SEO Strategy

Search engine optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). It’s an essential element of any successful online marketing strategy, as it can help you attract more traffic to your site.

If your website’s traffic has been declining, it’s possible that your SEO strategy needs some work. There are several things you can do to improve your SEO and increase your visibility in SERPs:

  • Conduct keyword research: Use tools like Google’s Keyword Planner to identify the keywords and phrases your target audience is using to search for products or services like yours. Use these keywords throughout your website’s content, including in your headings, titles, meta descriptions, and body copy.
  • Optimize your website’s structure: Make sure your website’s structure is easy to navigate, with clear and concise headings and subheadings that use your target keywords.
  • Create high-quality content: Publish informative, engaging, and relevant content that your target audience will find valuable. Aim to create long-form content (e.g., 1,500 words or more) that covers a topic in-depth.
  • Build backlinks: Reach out to other websites and blogs in your industry to build high-quality backlinks to your site. The more backlinks you have from reputable sources, the more authority your site will have in the eyes of search engines.

By focusing on these SEO strategies, you can improve your website’s visibility in search engine results pages and attract more traffic to your site.

  1. Leverage Social Media Marketing

Social media marketing is another effective way to increase your website’s traffic. By leveraging the power of social media, you can reach a broader audience and drive more traffic to your site. Here are some tips for using social media to boost your website’s traffic:

  • Choose the right platforms: Not all social media platforms are created equal. Choose the platforms that your target audience uses the most and focus your efforts on building a strong presence there.
  • Share your content: Share your blog posts, articles, and other website content on your social media profiles. Encourage your followers to read and share your content to help spread the word about your website.
  • Engage with your audience: Social media is a two-way conversation. Take the time to engage with your followers by responding to comments and messages, and by sharing relevant content from other sources.
  • Use paid advertising: Paid social media advertising can be a powerful way to reach new audiences and drive more traffic to your site. Experiment with different ad formats and targeting options to find what works best for your business.

By incorporating social media marketing into your overall marketing strategy, you can increase your website’s traffic and reach new audiences.

  1. Run Promotions and Contests

Promotions and contests can be a fun and effective way to attract more traffic to your website. By offering discounts, freebies, or prizes, you can encourage your target audience to visit your site and engage with your brand. Here are some ideas for promotions and contests you can run:

  • Discount codes: Offer a discount code that can be redeemed on your website for a limited time.
  • Freebies: Give away a free e-book, guide, or other digital product that your target audience will find valuable.
  • Social media contests: Run a contest on your social media profiles, encouraging your followers to share your content or tag friends to enter.
  • User-generated content contests: Encourage your followers to create and share content related to your brand or products, and offer a prize for the best submission.

When running promotions and contests, make sure to promote them heavily on your website, social media profiles, and email newsletters. You can also consider partnering with influencers or other brands to help spread the word about your promotion.

By running promotions and contests, you can generate excitement around your brand and encourage more people to visit your website.


If your website’s traffic has been declining, it can be discouraging, but it’s not the end of the world. By taking a strategic approach and implementing the tips outlined in this article, you can turn things around and start driving more traffic to your site.

Remember to focus on improving your SEO, leveraging social media marketing, and running promotions and contests. By doing so, you can attract more visitors to your website, engage with your target audience, and ultimately, drive more conversions and revenue for your business.